“Lots of companies have spent lots of time and money collecting data—and sadly do little with it. In Web Analytics 2.0, Avinash Kaushik helps us grasp the importance of this underused resource and shows us how to make the most of online data and experimentation.”
—Dan Ariely, Professor of Behavioral Economics, Duke University, and author of Predictably Irrational
“Kaushik takes the witchcraft out of analytics. If venture capitalists read this book, they would fire half of the CEOs that they've funded.”
—Guy Kawasaki, Co-founder of Alltop & Garage Technology Ventures
“When people ask, ‘who is the smartest guy in the room when it comes to online marketing?’ only one name comes to mind: Avinash Kaushik. His new book Web Analytics 2.0 should be on every marketer’s desk. It’s powerful, awesome and actionable.”
—Mitch Joel, President of Twist Image & author of Six Pixels of Separation
Shift to Data-Driven Decision Making and Leverage the Complete Power of All Web Data
The Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago. Web analytics thought leader Avinash Kaushik presents the next-generation framework of web analytics in this exciting book that will dramatically enhance the ability of your organization to think smart and move fast.
In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.
While expanding upon the industry-shaping lessons from his bestselling book Web Analytics: An Hour a Day, Avinash explains how to measure, analyze, and act upon today's quickly evolving web technologies and trends—including social media, video, mobile, and online user-centric design options. As he updates traditional approaches, Avinash debunks myths, identifies traps, and reveals specific, simple and advanced methodologies to transform your thinking, making this book the ultimate guide for all web professionals.
All you have to do is Google the book by name, author, and add in PDF and you can get it for free.Published 2 months ago by KP
A must read for the digital era.
One of the few books that makes it all so clear to understand
This book is a great introduction to digital marketing and digital analytics. Certain chapters tend to drag along and could be shortened but overall great introductory information... Read morePublished 5 months ago by rolo
Brilliant book. In case you want to learn analytics or improve your current skills this book is the definite source.Published 6 months ago by Alzbeta Ivanovicova
I am not a Web Ninja yet but this book certainly made me aware of the mistakes one can make in trying to make sense of Google Analytics. Read morePublished 7 months ago by J. Crowe
...analytics tools are complex and big data is only getting bigger and more complex, a book such as this is needed. Read morePublished 7 months ago by Charles D. Warnock
Found this book to be very helpful. It is a great study on the basic principles of measurement on the web. Read morePublished 7 months ago by Prat119
I used this book for one of my class. Easy to read but has everything you'd need to know about AnalyticsPublished 10 months ago by Tien Nguyen
This book completely opened my mid to how powerful web analytics can be. I thought it was going to be really intense, heavy reading, but Avinash explains intricate concepts in a... Read morePublished 10 months ago by Jared Kristensen