Sonicare toothbrushes were brought to market by Optiva Corporation in the late 80s. Royal Philips acquired Optiva in 2000 as part of the product division Domestic Appliances and Personal Care. Since its inception Sonicare has grown from a small entrepreneurial venture capital company to become a global manufacturer of a successful consumer and dental professional proposition in electronic toothbrushes which is now the power toothbrush brand most recommended by dental professionals.
Introducing Flexcare
The newest innovation from Sonicare is here: Flexcare features three different cleaning modes and two routines to enhance your brushing experience, while the new ProResults brush head works in a broad sweeping motion with contour fit bristles to help increase tooth coverage.
The Sonicare UV Sanitizer that helps kill up to 99 percent of bacteria on your
toothbrush. With a simple push of a button, the reflective interior
distributes a germicidal light around your brush head to clean right
down to the bristles.
Philips Sonicare: Now Available in Amazon Frustration-Free Packaging
The Certified Frustration-Free Package is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It's designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging.
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